Dan Harries (ed.), The New Media Book, London: BFI Publishing, 2002, pp.157-170
The new participatory culture in three trends:
~consumers can appropriate and recirculate media content
~do-it-yourself (DIY) media production
~economic trends encourage consumers to be more active
the new knowledge communities
~voluntary, temporary and shift from one community to another
the history of science-fiction fandom
~form some informal network
~circulating letters and convention
~many science-fiction writers emerge
Share knowledge~ information known by all members of a community
Collective intelligence~ knowledge available to all members of a commodity
computer brings some change to fandom
-express and receive instant response
-translate some Japanese programs for American
some conflicts among different people
e.g. between male and female fans, between different generations of fans.
knowledge cultures change the ways that commodity culture operates
building brand loyaltyà broaden consumers participation
-culture jammers want to opt out of media consumption
-fans see unrealized potential in popular culture ,want to broaden audience participation
Ellie i think you have a very good presentation today, that has covered important points to explain the ideas clearly. And you have presented them with valid examples that make the whole thing interesting.
ReplyDeleteOn the other hand, i think you can include the notion of "swarming strategies" that mentioned in the reading. As the author said, people are like the ants that having the same kind of autonomy. In other words, there will not be any centralization. We have increasing right to make decisions as well as the right to participate.
Hi, Ellie, it’s me. I am proud of you presentation today because of you got a clear brief of this chapter and comprehensive presentation of the reading. Also, you provide some good example to explain the reader’s point of view. Such as the conflict between male and female fans.
ReplyDeleteBy the way, I think you can provide some example of the knowledge culture and commodity culture to make us got more understanding of them. Just like Levy mentions distinguishes between 4 potential sources of power. And the complex set of interactions and negotiations between them.
Ellie, overall your presentation was clear and gave us a general idea of the reading. However, it is better for you to discuss how the improved techologies help the emergent knowledge culture to influence the commodity culture, also the relationship between your topic and posthumanism.
ReplyDelete